Introducing the new homebuyer to their residence isn’t the last step to your client relationships. Your expertise is called upon to not only sell them a property, but to offer them a lifestyle they can inhabit.
To do this, you have to humanize your brand and allow your clients, and potential clients, to get to know you. An easy way to do this, as well as showcase your properties, is through Instagram. Instagram is one of the top social media networks for real estate because of how well it utilizes images and video for its audience.
So how do you use Instagram to gain the trust and authoritative perspective from the home buying community?
Strategize with Stories
If Instagram is utilized correctly, then real estate agents’ posts should primarily be their properties. The properties are why people would come to the page in the first place, so they should take priority on the page.
With this knowledge, the 15-second videos can be used in one of two ways. Either a short walk through of a home, or as a device to help clients visualize the face behind the brand. This is the agent’s opportunity to be personal, share a little bit about them, explain why they love their market, etc.
Many users don’t realize that they can tag people in their images, whether it’s their company, clients, or fellow realtors. If a page is tagged three times, an agent’s photos can take up an entire line in that person/company’s tagged photos.
If a page uses an image that spans straight across, this can be very useful and visually engaging. You will, in a way, ‘take over’ that users tagged photos for a line.
Utilize Separate Apps
Instagram now has the option to feature up to 10 photos in a single post, through carousel movement. This is a perfect opportunity to feature interior images, as well as the exterior. If an agent wants to include multiple images in a single post however, download Layout. This app allows a page to showcase up to four images for a single property.
If an agent wishes for a page to be more dynamic, they can download Instagrid. This app allows you to take a single image and span it across three posts. This way, the image appears to take up an entire line on your Instagram page.
These three tips are key to increase engagement on Instagram. Keep an eye out for the March Monthly Real Estate Newsletter, which will include more tips and tricks for social media.